📣BRAND NEW at Urban Spa: Living Proof Haircare! Embrace your unique hair type with Living Proof’s wide range of products designed to cater to all your hair needs. Founded in 2005 by a team of scientists and beauty experts, Living Proof aims to develop innovative hair solutions backed by scientific research. The brand has gained a strong reputation for its unique approach to hair care and has garnered a loyal following, which is why we now sell Living Proof at Urban Spa here in Peterborough! Here are 7 reasons why we love this brand:

1. Science-based Formulas: Living Proof products are developed using advanced scientific techniques and technologies. The brand collaborates with leading scientists and uses cutting-edge research to create effective hair care solutions. Their formulas are designed to address specific hair concerns and deliver tangible results.
2. Problem-solving Approach: Living Proof takes a problem-solving approach to hair care. They identify common hair challenges such as frizz, damage, thinning, or lack of volume, and formulate products to specifically target these issues. Whether you’re dealing with unruly frizz or want to add volume to your hair, Living Proof offers a range of solutions tailored to different needs.
3. Innovative Ingredients: Living Proof utilizes innovative ingredients in their products. For example, they developed a patented molecule called “OFPMA” (Oligo Professionnel Filmexel) that helps create a thin, weightless shield around each hair strand, reducing frizz, and providing humidity protection. This molecule is featured in several of their products and has been praised for its effectiveness.
4. Performance and Results: Living Proof products are known for delivering visible results. Many users have reported experiencing smoother, shinier, and more manageable hair after incorporating Living Proof into their hair care routine. The brand conducts extensive testing to ensure their products perform as claimed, and customer reviews often highlight the effectiveness of their formulations.
5. Wide Product Range: Living Proof offers a wide range of hair care products to cater to various needs. They have shampoos, conditioners, styling creams, serums, mousses, and more. Whether you have curly hair, fine hair, damaged hair, or any other hair type, Living Proof likely has products specifically designed to address your concerns.
6. Cruelty-free and Safe: Living Proof is committed to cruelty-free practices and does not test their products on animals. Additionally, their products are free from harsh chemicals like sulfates, silicones, and parabens. They focus on developing safe and gentle formulations without compromising on performance.
7. Positive Reputation: Living Proof has garnered a positive reputation in the hair care industry. Their products have been featured in major beauty publications, and they have received numerous awards and accolades. The brand’s commitment to innovation, scientific research, and customer satisfaction has contributed to its credibility and popularity.